Building Better Sales Teams for a Brighter Future
Helping CPG Companies Update Their Selling Strategies
Years of Retail & Sales Experience
Supermarket Departments Trained
Sales Professionals Impacted
CPG Companies Coached
Strategic Sales Training Built for Today’s Retail Environment
In today’s competitive landscape, understanding the retail side of the business is crucial for sales representatives. Even if your reps learn about their company, the products they represent, and the industry they work in, how much do they really know about the retail buyers they approach? Transform your sales team into high-achieving powerhouses with the guidance of A Buck’s Worth.
Programs That Help Your Sales Team Win at Retail
Proven training systems designed to improve how your team thinks, communicates, and sells.
01
Think Like a Retailer
A 22-module online training program that teaches your team how to understand buyer behavior, improve mindset, and consistently win more business.
02
Advanced Selling Workshop
A 2.5-day immersive training focused on delivering the right message and communicating it effectively to retail buyers.
03
Moments of Truth System
A 1-day intensive training that teaches your team how to confidently answer the 5 key questions every buyer is thinking.
04
Selling D.A.T.E. Assessment
A 180-question evaluation that measures your team’s sales skills and identifies areas for improvement.
05
Brunch with Buck
Weekly live coaching sessions where your team gains real-world insights and ongoing sales guidance.
Client Testimonials
Trusted by sales leaders across leading CPG and retail organizations
Why Buck? Because Buyers Think Differently
Buck Jones isn’t just a sales consultant — he’s sat on both sides of the table.
With over 25 years in retail, Buck worked his way from a part-time supermarket employee to Corporate Vice President of one of the largest supermarket companies in the U.S. He’s been a Buyer, Director, and Vice President. He’s made the decisions. And he knows exactly what separates the salespeople who win from those who get ignored.
Today, Buck works with leading manufacturers and sales teams across the country, helping them understand what actually drives buyer decisions — why they say yes, why they say no, and what it takes to earn their business.
His experience spans global retail and manufacturing projects, including work with major international retailers and U.S.-based organizations. But what sets Buck apart isn’t just his background — it’s his ability to translate that experience into practical, real-world strategies your team can apply immediately.
